Basic marketing research by Gilbert A. Churchill

Cover of: Basic marketing research | Gilbert A. Churchill

Published by Dryden Press in Forth Worth, London .

Written in English

Read online

Edition Notes

Includes index.

Book details

StatementGilbert A. Churchill.
SeriesDryden Press series in marketing
The Physical Object
Paginationxvii,863p. ;
Number of Pages863
ID Numbers
Open LibraryOL18167996M
ISBN 100030168872

Download Basic marketing research

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Exploratory Research. research design with the primary objective as the provision of insights into and comprehension of the problem situation confronting the researcher.

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